Future Folklore comes from image-making. Over time, the practice grew broader and so did the team, people drawn together by a shared curiosity about what images can do. Studio built around strategic narratives, human ideas, and experiences.

Approach

Rooted in research and driven by an evolving technical practice, we explore what’s current in technology and production, then deploy it as human, credible, and culturally relevant.

Today we work as a creative partner for forward-thinking brands and institutions, shaping ideas, building visual languages and producing experiences across disciplines.

Services

01

Creative Direction Strategy, research, and positioning

Every project starts here. We ask questions, dig into research, and work until we find a position that feels both true and defensible. A taste-led practice grown from years of image-making, now applied across the full breadth of visual communication.

02

Image Making Photography, CGI, motion, and AI

We make images. That has always been at the heart of what we do, and everything we have learned about light, surface, and form feeds into it regardless of the tool. Photography, CGI, motion, or AI, each one a different way of getting to the same point: an image that speaks before anything else does.

03

Design & Branding Visual identity and web

A brand is only as strong as the system behind it. We build visual identities that give brands the confidence to show up consistently, from the first mark through to the full identity, web presence, and everything in between.

04

Future Thinking Creative technology and development

We stay genuinely curious about where technology is going and what it makes possible. Not to chase trends, but to anticipate what is coming and how to maintain the work honest, relevant, and alive.

Clients

Elle Ikea Vogue Lelo Skyn
Foreo Rimac Petpak Immortella Flabbergast Agency Tools for Humanity

Get in touch

● Zagreb, Croatia
▶ Currently playing in the office Fontaines D.C. – Roman Holiday