While working on a product campaign for LELO’s new makeup product range, we did lots of exploration around the products, light, textures, tactility, liquids, and color shades. This is LELO’s “magical places,” and this was our creative exploration journey, during which we collaborated with an amazing team to bring different ideas to life.
Set design: Dorja Horvatić & Paula Šantić
AD: Future Folklore
Asist: Dino Šertović
Year: 2023.
Lelo
As photographers, we got familiar with the brand and
its values, and from there our relationship with LELO expanded. In a collaborative manner, we took over the development of ideas, art direction, and the entire process of production and post-production.
Client: LELO
Set designers: Dajana Jurman Osip, Dorja Horvatić, Paula Šantić, Viktorija Jurina, Tanja Asanović
AD and research: Future Folklore
Assistants: Dino Šertović, Matija Smuk
Year: 2020-2023
Trut Gin
Crafted on the island of Korčula, TRUT gin captures the essence of fleeting summer moments and the promise of unexpected adventures. Followed by our research and creative development, we have shot their first campaign that encapsulates ephemeral summer moments and the allure of unforeseen journeys.
Client: Design studio ĐKĆ
Art direction: Future Folklore
Set design: FutureFolklore
Year: 2022
Gloria Glam
Accessories editorial for a Croatian magazine Gloria Glam.
In cooperation with an amazing crew, we shot the campaign and took on the role of producing the entire project, delivering a clean and natural-looking campaign that builds around the qualities of the Adriatic Immortelle plant.
Agency: Šanavala
Client: Immortella
Producer: Mia Gvozdić Mich
DOP: Frane Pamić
Set designer: Dajana Jurman Osip
Art Direction: Šanavala & Future Folklore
Assistants: Dino Šertović
Year: 2022.
ĐKĆ Design Studio
The photographic work for the Dubrovnik Summer Festival is a collaboration ignited by the ĐKĆ design studio, which built the conceptual frame for this year’s visual language of the Festival. Our visual concept and execution are based on each plant’s organic contours, whether sharp or tender, emphasizing the individual visual qualities of each and every one of them.
Client: ĐKĆ Design Studio
AD: Future Folklore
Year: 2023
Foreo
The creative agency Señor partnered with us to bring product imagery to life for a leading beauty brand and their big visual repositioning. Our task was to build a new and recognizable visual language, capable of engaging with a diverse user base.
Client: Foreo
Agency: Senor
Production: Komakino
Set designers: Stefano Katunar, Viktoria Knezić
Assistants: Dino Sertovic, Ivan Idžojtić
Year: 2022
Foreo Faq
The campaign centered around a historical portrayal of facial care, tracing the evolution across different eras using cosmetic devices. The portraits depict various historical skincare eras.
Bornfight approached us with a project for a plastic packaging manufacturer. Our task was to contribute and develop a strong and diverse range of still and motion assets. We have produced a video showcasing the automated and precise manufacturing process and shot abstract still images focusing on the final products.
Agency: Bornfight
Client: Pet Pak
Production: Future Folklore
Art direction: Future Folklore
DOP: Filip Tot
Year: 2021
Seadro
The team behind the independent and ecologically conscious fashion brand was launching their first collection, and we were approached to help them visualize their feelings. We produced a series of images depicting the fabric pieces suspended in midair, juxtaposed with darker images, evoking emotions associated with memories and potential experiences.
Client: SEADRO
Art direction: Future Folklore
Year: 2019
Boir
The New Normal tableware is crafted to facilitate safe food sharing for two persons, incorporating subtle yet effective protective barriers. Images depict these common objects as sculptural elements of everyday life.
Client: Leskovar Design Studio
AD: Future Folklore
Set designers: Future Folklore
Year: 2021.
