Lelo. Expanding into beauty, we explored what that world could look like for an industry-defining brand — a tactile exploration built around light, surface, and the physicality of the products themselves.
LELO was gearing up to launch a whole new product line, beauty products that build upon the success and cultural relevance their products hold in the sexual wellness industry. Our goal was to maintain this well established brand language and bring it into a new industry. This is first and foremost a sex positive brand and this carries a specific freedom and unique positioning for the visual communication of a newly established beauty brand.
A body of images made in creative exploration of an conceptual magical place where everything is permissible.
Art Direction: Future Folklore
Set Design: Dorja Horvatić & Paula Šantić
Photography Assistant: Dino Šertović
Year: 2023
