Vogue Adria commissioned Future Folklore to shoot a winter beauty editorial. The concept had to carry an idea built around preserving beauty. This idea demanded a material that could hold that logic conceptually and visually.

We developed art direction around a single material: ice. Set design reduced to monolithic blocks. Each product encased, built from the ground up with a specialist ice team. Every block was a new experiment, a different sculpture and a different way to approach this slippery winter build.

Client: Vogue Adria
Art Direction: Future Folklore
Set Design: ARCTIC Luxury Ice
Art Direction and Set Design Assistant: Ivana Šilić
Post production: Studio Gessner, Future Folklore
Year: 2025