Dip N Drip had an established brand and a loyal following. To take full control of their visual output they made a deliberate shift, commissioning exact digital replicas of each jewellery piece rather than relying only on physical shoots. For a brand at their scale, this opened up the ability to produce campaign grade imagery on demand, iterate without logistics, and own every asset from the ground up. Future Folklore was brought in to build the creative and technical system that would make this possible.

With accurate digital replicas of each piece in place, we built a CGI and motion system around a single creative idea: disassembly as composition. Individual components, clasps, links, cords were isolated from the whole and recomposed as sculptural objects. Freed from the context of the full piece, each fragment telling a story of the whole. Working across a combined CGI and AI pipeline we developed static and animated assets rooted in the visual world of Dip N Drip’s community, giving the brand a content system that could generate campaign ready imagery without a single physical shoot, precise, scalable, and entirely under their control.

Client: Dip n Drip
Art Direction: Future Folklore
Graphic Design: Ivana Šilić & Sara Dumančić
CGI: Future Folklore
Year: 2026