Survival Tactics is Ira Rumora’s Fall/Winter collection. A study of the roles and tactics we adopt to move through the repetition of everyday life. The uniforms we wear and postures that carry us through the day. The small performances that structure a week and each garment holds a tactic. FUTURE FOLKLORE joined Ira to translate this into image.

We developed the visual concept, led art direction and photography across the campaign. The editorial logic pulled the collection out of the studio and into scene: specific, composed, and deliberately in tension with the ordinary. Ira Rumora’s design language carries through the frame without softening.

Client: Ira Rumora
Art Direction: Future Folklore
Styling: Marcela Vrček
MUA: Iva Rukavina
Graphic Design: Ivana Šilić & Sara Dumančić
Models: Evita Mandić, Lucia Dujić
Year: 2024