Mammii Studio came to Future Folklore for a complete rethink — visual identity, product assets, and the way the brand presents itself on the web. At the core of everything sat a single tension the brand had always carried: a woman who is gentle but fierce in equal measure. The work required a creative direction that could hold that duality without resolving or flattening what makes the brand distinct.

The process centred on experimentation, hand-created pieces that demanded the same logic in digital space. Working in 3D, the aim was to produce highly polished visuals while preserving the warmth of something made by hand. We created exact digital replicas of each physical piece. In CGI, the jewelry exists outside of time: no wear, no light that can’t be designed, each piece holding the brand’s core tension in its form, soft and raw, delicate and deliberate. The CGI assets were built to live across a website structured around Mammii Studios permanent collection, limited editions, special projects, and the archive that holds it all together.

Client: Mammii Studio
Art Direction: Future Folklore
CGI: Future Folklore
Year: 2026