ONE.618. CGI and publication design for a concrete omnidirectional speaker where architectural thinking and acoustic precision meet in a single object.
ClientONE.618
ServicesArt Direction, CGI
ONE.618 is a Croatian architecture & technology brand operating in the audiophile space, their flagship product is a concrete omnidirectional speaker. Coming to Future Folklore for a brand refresh, the brief was to build a visual language that can communicate across website, social and printed materials.
We developed a CGI and motion system with the aim to position ONE.618 at the intersection of design, architecture, and sound. A body of images and motion built for the website redesign, alongside printed materials for industry fairs — each asset celebrating the concrete speaker as the architectural object.